The main focus of SEO experts is managing Keyword density for SEO for its vast importance for search engines or even social media platforms. However, one should be using sensibility, i.e., the proper density of keywords. The scenarios of digital platforms are changing, especially after Covid-19. People are more attracted to the use of the Internet to fulfill their daily needs. Originally it was 0.5% to 1% till 2020.
Importance of Keyword Density for SEO
Keyword density is essential in SEO webpages and posts as Google will show a list of relevant webpages to users. Proper use of keywords helps in ranking well on SERP. In fact, fair use of keywords, i.e. density, and placement, helps Google understand the content and display at the top. However, the user should be natural, as unnatural use can dilute the importance of keywords, and eventually, the whole article is wasted. So the writer should avoid repetition through the use of synonyms.
Does Keyword Density still matter?
However, the question arises:
Is keyword density still matter?
Yes, to some extent. Certain developments discourage extensive use of keywords, i.e. keyword stuffing. Recent development known as pesky black hat SEO practices let Google change the situation. Besides practicing keyword stuffing, one should avoid content cloaking. Further, it is essential to keep an eye on competitors, but copying them and negatively using them will not affect them but will definitely affect your SEO ranking. These black hat SEO tricks are of no use now. Google algorithms are effective in this regard as they have built-in tools that let it detect low-quality, high spamming, and inappropriate u links. So yes, the keyword density matters, but use it naturally, use it uniquely and positively.
Practices to Avoid Keyword Stuffing
Ideally, the keyword density in 2021 was 0.5% to 1%, which is a keyword that should appear at least 6 times in an article of 600 words. The trend is the same; Google appreciates that you use 1%. Google will consider spamming for extensive use of keywords. Whereas it might seem unnatural. On the other hand, 0.5% density seems low, but if you use the right keyword at the right place and nature is all Google appreciates. As per Word Stream, a keyword should be at the article’s top, middle, or end.
Effective Maintenance of Keyword Density
There are specific means to ensure KW density in the content. This can be done using advanced result-oriented SEO strategies as in TF-IDF techniques that rank the page well. In the current scenario, there is a need to settle different factors rather than focusing on a single keyword. There is a need to develop a set of primary and secondary keywords related to the main keywords so the search engine won’t consider this spamming and get the traffic from different means, i.e. searching for additional but relevant content. Last, Keyword density is still critical, but content quality matters equally. So in the more comprehensive means that there shouldn’t be any keyword density as in the blackhat method that can let your content fall in spamming.
For websites, it is essential to assign a primary keyword at the low competition and then assign one primary keyword to a webpage, i.e. each webpage must have a relevant keyword. Similarly, for blogging and for articles, each article should have different keywords that may be interlinked. There should be at least 300 words of content for website content. There might be numerous keywords and long tail keywords in the range. Article or in the blog for the variations in the websites. Besides being in the title, the first heading should be in the first paragraph, preferably in the first two-three lines. Last but not least, content quality and making content to enhance user experience is the critical factor.
So it is concluded that keywords do have their importance, and so does the density, but in 2022, there are undoubtedly other factors that join keyword density. The keyword density is accompanied by the quality of content. The quality should be significantly different with unique content and appropriate use of keywords. Despite the need, there should be a proper use of a keyword and better synonyms and variations. The variations include the use of secondary keywords as well as the use of long keywords. Hence there is a need to analyze different factors to determine the keyword density for SEO. So to summarize the whole findings it is better to list them down.
- Use Keywords at their appropriate and be natural in usage.
- Use synonyms for repetitive use of keywords to attract different traffic
- Use long forms of keywords too.
- Focus on the quality of content rather than keyword spamming and keyword stuffing.