High-quality content creation used to be a slow, labor-intensive task. Fast forward to today, and we have Generative AI changing how content is made.
When a U.S. senator steps forward to demand AI competition in Pentagon contracts, it’s a wake-up call—not just for defense giants, but for everyone still underestimating AI’s disruptive power. This isn’t just about drones or data; it’s about a seismic shift in how we create, think, and compete. As governments and militaries race to harness AI’s potential, content creators are facing their own battlefield: one where algorithms write, design, and even think faster than humans. In this new frontier, ignoring AI isn’t just naive—it’s reckless. In Navigating the Evolving Landscape of Content Creation in the AI Era, we dive into the high-stakes world where creatives must adapt or be left behind.
AI-generated content has both its critics and its supporters. Some say it lacks depth and creativity, while others highlight its ability to save time and costs for businesses looking to produce content quickly.
As AI content becomes more widespread, how can you keep up and create content that’s both frequent and high-quality?
Understanding the Content Creation Landscape
This isn’t a new concept. Most marketers know that different types of content require different approaches. An effective content strategy usually includes a variety of content, such as broad introductory pieces, expert analyses, and everything in between.
AI can be a powerful tool to create content at scale. However, how you mix AI and human input should depend on the type of content you’re creating. On one side of the spectrum, AI might handle most of the creation process, while on the other, humans should take charge. Most content will fall somewhere in the middle.
For example, while whitepapers are usually better suited for human experts, shorter social media posts can often be handled by AI.
AI won’t replace the need for a skilled content team, but when used the right way, it can unlock new levels of efficiency and growth.
Should I Use AI or Humans for Content Creation?
The answer is: both.
Content is essential for marketing, and it must be created. Both human experts and AI tools should be part of your content creation process. Rather than asking whether you should use AI or humans for blog posts, the better question is: How can I combine both AI and human input to produce the best content?
Where Should Human Expertise Be Applied?
Human writers should be used for content that requires real-world experience, deep insights, and true authority. AI can assist by drafting initial outlines or creating rough drafts, but it’s the human touch that adds depth and meaning.
Here are the main areas where human expertise is necessary:
- Industry Knowledge: No AI, no matter how advanced, can replace the years of hands-on experience an expert brings to the table.
- Product Experience: The best way to explain how to use your product is through the perspective of someone who’s actually used it.
- Personal Stories: AI doesn’t live through challenges like missed meetings or juggling deadlines. Writers add personal stories that connect emotionally with readers.
In general, the more specialized and detailed the content, the more important it is to rely on human expertise.
How to Use AI for Different Types of Content Creation
Content creation has changed in recent years, and AI is playing a significant role. For clients, we offer tailored plans to meet specific content needs, helping them scale production while maintaining quality.
High AI, Low Human
For shorter content on evergreen topics, AI can handle most of the work.
That said, we don’t simply give AI a brief and hope for the best. We set clear guidelines to ensure the content meets client standards, including tone and compliance. For instance, AI can generate SEO-optimized local landing pages based on a brief, with human oversight to ensure quality and accuracy.
50/50 AI and Human
In some cases, working together with AI is the best approach.
We use AI tools to draft an outline based on the client’s request, which is reviewed by the client for accuracy. Then, our writers build the article section by section, using AI-generated content and adjusting for tone and accuracy. Afterward, a human proofreader checks the article to make sure it meets all standards.
This hybrid approach speeds up content creation without sacrificing quality, and ensures human oversight at every step.
Low AI, High Human
For more in-depth, expert content, the writing process is done entirely by humans.
Even in these cases, AI can help streamline some tasks, such as generating briefs or brainstorming content ideas. This allows content creators to focus on writing, while still benefiting from AI’s efficiency in other areas.
Final Thoughts on AI Content
AI content is neither entirely good nor bad. Its value depends on how it’s used.
When incorporated wisely, AI can enhance your content strategy and help you scale production. Whether you’re using AI to generate content or relying on human expertise, the key is finding the right balance. Mombeing is here to help, offering both AI-powered solutions and expert human writers to meet your content needs.
