Breakfast is the most important meal of the day. It’s easy to skip lunch and dinner but not breakfast since it will determine one’s efficiency in doing things.
This is why even kids have double meal meaning in the morning and at the 10:00 am break time so as create the most comfortable learning experience for them. Hence, if you are a good Jam-maker then why don’t u make this your business? I am sure, now you are thinking about how to sell homemade jams to earn money for your family.
Now to create the best morning experience when eating breakfast, fruit jams must play an important role in making your bread tastier. Some prefer butter but let’s face it butter is not for everybody.
Picture yourself having breakfast in the morning let’s say simple tea and hot bread. To add to that picture yourself eating the hot bread with smeared apricot jam, I know you’re probably salivating right now, right?
Now I think a lot of people like the above experience especially kids since they always like to carry a jam sandwich on their lunch box for their break time snack. Thus this can be a very great business opportunity for you. So before I show you how to monetize this experience, first things first, I will show you how jam is made.
Making of Homemade Jam to Sell Online
Making jam is very simple it only requires you to have the followings things
- A heat source
- A cooking pot
- Fresh fruits
So after acquiring the ingredients you first boil the fruits with water while making a sieve. Then during the process, you add the sugar so as you can activate the pectin which is low. Then afterward you store your jam in a container Walla! It’s just as simple as that. Note that you use a combination of fruits or even a single fruit depending on what flavor you want your jam to taste like. So as you can see you don’t need big investment money so as to do this or even advanced chemistry.
Now as your jam is ready, now let’s see how to sell homemade jams to earn money.
How Do You Sell Homemade Jams Online?
Now to most people, this is the hard part since they lack knowledge on how to monetize an idea. So to kick start this idea into a business there is a few things you’ll need to do first and things should be
1. HAVE A GOOD AND APPEALING PACKAGING OF THE JAM
The packaging is the most important thing since it’s like the magnet that attracts the customer. Just picture a customer walking in a supermarket and going onto the butter and dairy product section. And your jam is placed along with other jams big-name jams. What will make a customer see your jam? Packaging right? So packaging plays a very huge role in creating a market for your product.
2. HAVE A CATCHY NAME
The name also plays a very important role in selling your jam. The biggest brands all over the world such as ‘’Cornflakes’’, ‘’Pringles’’, ‘’Pepsi’’ and etc. created markets for their products just by selling the name of its brand.
3. HAVE A CATCHY SLOGAN
Slogans are very important. You want to know why? Just look at franchises such as Mc Donald, KFC, and others. Why do you think they have slogans for their brands? Slogans are very sticky statements and they usually create a sense of attractiveness to a customer especially the youth.
Now after sorting these things out then your jams are ready for business. So since your business is just a startup you wouldn’t want any fancy way of selling the jam. So the simplest way would be digital marketing and the good thing about this is that you don’t need to worry about rent and unnecessary taxes since you will be selling the product online.
The other advantage of this is that your jam market won’t be confined in a single location since the pool of users in social media is huge, diverse and has no physical barriers but also can be an opportunity to attract investors for your business. Thus the best tools to create a market for your jam business are;
- Pop up ads especially in YouTube and Instagram
- Social media business profile on Facebook and Instagram
Follow these simple processes then you are ready to start your online jam business at home.