Jewelry has a tendency of creating value and worth to a person who is in possession of it. And I think that is why most people in the world are friends for jewelry.
I mean who doesn’t like to go out and with a jewelry piece around his neck, hands, ears, and even fingers. Thus it’s easy to get really rich off selling jewelry pieces due to their everlasting demand from people.
To a person who has craft skills in making this has a slighter advantage than a vendor since the person has the ability to become a vendor also and thus saving money for design payment. Read this article to learn the step by step process to sell handmade jewelry online.
The Basics of Starting a Business To Sell Homemade Jewelry Online
Now the jewelry business is a little bit different from the other businesses hence as a start=up it can be very hard initially to take off or even collapse during this stage.
So, in order to start selling jewelry you need to be creative so as to capture the attention of the buyers. So, the following things are the basics that you should do in order to ensure your hand made online jewelry business takes off
1# Create a website with a review section to sell handmade jewelry online
Reviews are the most part of an online business. They help you know what the customer thinks about your product by giving feedback.
Hence it’s also good at the aspect point of service improvement through reviewing suggestions.
2# Register an innovative and creative name for your business
Customers prefer legit businesses since it ensures a trust feeling for your product. Hence you also need to create a unique name that will attract the customers’ attention.
The example most customers tend to buy ROLEX watches not because of the quality of their watches but rather the name.
And, if you have noticed this person ask for the brand name first when it comes to jewelry watches rather than looking for the design itself.
3# Create a creative logo for your online jewelry business
Logos picture more than 1000 words describing your jewelry business. One may not see the name of the brand, but whenever he or she sees’ the logo of the brand, he or she is tempted to purchase the product. Example The only way to know an Audi without seeing its name is to see its ring-like logo.
4# Social media is very essential for growth and recognition of your business
A trend in the social media world can set your jewelry business for life. We saw what happened to Popeye’s sandwich last year when it went viral all over twitter and caused the sandwiches all over the U.S to be sold out.
5# Invest your money in celebrity promotion
Even though it’s a handmade online jewelry store get celebrities to talk about it or even wear them. Companies like Versace and Louis Vuitton usually promote their jewelry products by getting musicians specifically rappers to wear them and sing about them in their songs
6# Sell them to secondary websites
In order to have a good revenue stream, you need to have secondary websites apart from your main website in order to capture as much market share percentage as possible. Websites like Amazon and Etsy are preferred mostly due to their high traffic
7# Your craft designs should speak for themselves
The jewelry business is very competitive and without coming up with something that is appealing to people will lead to stagnation or even seizure and downfall of your business. Thus make sure your crafting hands are like that of Picasso when it comes to painting.
8# The use of Ads to sell handmade jewelry online
Ads at the right sites are very good commercial advertisers. They tend to draw attention to your product to the customers through there pop-up features.
9# Getting radio sessions, podcast, and even TV shows
This is could because it creates awareness of your business to the pool of customers that are out there all over the world
10# Add shipping options and multiple payment options
This will increase the customer base for your business by removing the physical barriers inabilities.
Follow the above basics then it’s highly likely that your online home-made business might have a shot in the world’s market.